Lydia Lovig, Product Placement Extraordinaire
Her primary expertise lies in multi-channel distribution and creative, brand-aligned deployment strategies.
Her roots as a category manager for the country’s largest independent distribution network allows Products.Consulting to leverage over 3,500 distribution relationships and 18,000 purchasing contacts in every retail environment: grocery, pharmacy, convenience, HBC, prestige, international, sporting goods, digital retail, and more.
She also brings to P.C clients incomparably valuable marketing consulting experience from prestige department store accounts in Paris, and for international market-entry campaigns for brands as auspicious as Weight Watchers, Club Med, and Johnson & Johnson.
She brings to P.C a masters in Marketing from Europe’s premier business university, the London School of Economics. As an alumna of Phillips Exeter Academy, she acted as a legislative correspondent in the U.S. Senate and spent more than four years in on-floor trading and B2B marketing for State Street Global Advisors, the world's largest institutional investor.
During her undergraduate career at the University of Virginia, Lydia Lovig was a member of the Division I Womens Varsity Rowing team that won the 2010 NCAA National Championship.
Lydia remains active on the Board of Alumni for both the University of Virginia and Phillips Exeter Academy.
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Operating in London, Copenhagen, Winter Park, Boston, and New York.
