What we do

Demystifying Product Placement and Dismantling the Old Boys Club, One Fabulous Product at a Time.

Contact Us

Frequently Asked Questions

Creation, modification, edit and/or approval of outreach materials, as needed

All sales and marketing collateral intended for buyer review will by created, modified, edited and approved as needed, to ensure a swift and advantageous engagement process.  Attractiveness and adherence to industry standards will be essential.

The Sales Process

Leveraging existing contacts and relationships, P.C immediately introduces authorized product lines directly to pre-approved, identified targets: relevant category buyers, independent stores & boutiques, distributors, & print and digital editorial staff.

simultaneous Outreach to prestige, department, Grocery, independent & creative vertical accounts - in addition to cultivation of Distribution opportunities

Once appropriate,* P.C will engage all relevant buyers within approved organizations: e-commerce, brick & mortar, prestige, impulse, healthy alternatives, etc.  P.C can also, if requested, perform PR-related activities and cultivate additional attention in press outlets. 

*Upon approval of collateral, and if no priority retail accounts request exclusivity

Placement

Once we secure a buyer’s interest, Products.Consulting will assist, help, advise and guide throughout the placement process.  For those clients selected to partner with our agency, Products.Consulting comfortably and fluently adapts its strategy to the clients’ identified objectives - and quickly brings the products to market.

Structuring sample shipments

When requests come through for additional information, that’s when the real fun starts!  This is oftentimes the buyer’s first introduction to your brand: and no touch goes unnoticed - however, missing materials most certainly do get noticed. Anticipate that in your first few weeks,  you’ll be sending quite a few samples to buyers.   We understand this can be tedious and expensive, but we hope you’ll view this as we do: a chance to show off your creation and give it the attention & success it deserves!

Outreach to retail buyers in applicable verticals

To secure the most advantageous buyer relationships, P.C will engage all relevant buyers within the respective organizations: brick & mortar, grocery, distributors, prestige, impulse, color, bath, e-commerce, etc.  P.C will also preview your line to C-suite and executive team members for a more swift approval process, and more reliable feedback.

Vetting Your retail sales kit

Because we operate quickly, we must approve the sales materials used to represent your brand.  We can collaborate and assist in creating those materials, or we can work with your team to hone their aesthetics, content and messaging.

Transparency

P.C offers our client consistent updates - often as frequently as daily or hourly.  Feedback from buyers is relayed immediately to our clients for a collaborative sales process.

PR - Everyone's Most Expensive Nightmare

We don't mind making PR a part of our creative growth process - in fact, we kind of love it. 

Wholesale Direct: Subscription Boxes

Amazing for visibility, less than fabulous for margins - we don't care.  We'll pitch these accounts for you, just as enthusiastically as we would anything else.  

Ditto for celebrity partnerships, digital features, or creative collaborations that validate your brand and raise your brand equity, but don't necessarily fatten your wallet immediately.